In light of the terrible tragedies that have happened around the world over the past several years, security measures have increasingly relied on technology to keep everyone safe in crowded venues. One company, Qylur Systems, uses big data to teach their technology how to recognize and flag prohibited items.
Some of these are items that could potentially be dangerous, and others are merely objects prohibited by the venue itself. For example, the FIFA World Cup 2014 refused to allow guests to bring flags into the events, so they were able to use Qylur Systems’ technology to screen and prevent the forbidden flags from being brought in.
Qylur Systems uses their technology at the entrances of large venues, such as stadiums, to screen the items being brought in. When screening measures are in place, the systems are receiving a massive influx of data about which items everyone is bringing into the location.
So what do they do with that data? They are able to use the data generated by their screening procedures at a variety of locations, and teach all of their systems how to “act smarter” — in other words, they are actively teaching and improving their technology with the same data that the systems are creating. They are also able to run analyses on the data generated to glean a wide variety of information on how the system is performing and what trends are occurring.
So, not all big data is used to enhance the customer experience. Some companies are using it to keep their visitors safe. That just goes to show: big data is incredibly versatile and can be used in a multitude of ways to protect and support businesses and organizations.